ATHX Games makes its New York debut at the Strong New York festival

ATHX Games makes its New York debut on September 26, 2026, as part of the Strong New York festival at The Glasshouse in Manhattan. It's the first time the UK-born, adidas-backed competition has come to the city, following its expansion across Europe and its earlier arrival in the US.

The event, expected to draw more than 5,000 attendees, 100+ brands, and 50+ speakers and trainers, will feature a special ATHX activation called FitScore: a 45-minute challenge measuring strength, endurance, and metabolic conditioning, with a final score out of 100 benchmarked against ATHX's performance standards.

ATHX co-founder Mark Hartnett-Morgan said The Glasshouse "brings together the kind of athletes, fitness enthusiasts, and communities that embody what ATHX is all about."

The New York stop adds to ATHX's 2026 calendar, which includes 14 events across Europe and several US dates, as part of its global expansion following its adidas partnership.